That's well behind Intel (Nasdaq: INTC), which began working on the 32nm process in 2009 and began shipping 32nm processors in 2010.
"Once again, AMD's late," Jim McGregor, chief technology strategist at In-Stat, told TechNewsWorld.
AMD views its positioning differently.
"Customers don't buy nanometers," AMD spokesperson Phil Hughes told TechNewsWorld. "Our goal at AMD is to deliver the best APU every year. Visual computing technologies drive the AMD pace of innovation," Hughes added.
That may well be the best strategy for AMD.
"Chasing Intel wasn't working for them, and where they led Intel, in graphics, created the opportunity to change the battleground to one that better favors AMD," Rob Enderle, principal analyst at the Enderle Group, pointed out.
"Thus the need to create an APU where they could have a better chance of getting Intel to chase them," Enderle told TechNewsWorld.
Playing Llano Cards Close to Its Chest
AMD was sparing in the information it released about its new APU.
All Hughes said in a blog post announcing Llano was that it had begun production shipments and that more information would be available later.
"You know I can't give you any details about Llano," Hughes said when asked about the APU -- but he pointed to a YouTube video demonstration.
Asked about specs for the Llano that have been posted online, Hughes said only that Llano is targeted at the mainstream and performance notebook market, has two to four "Stars" CPU cores; and a discrete-level DX 11 GPU.
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